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Why CMOs need to look at search
Synopsis
Most CMOs know search is an integral part of any media plan in today’s digital world, but its power...
Young males’ digital path to purchase
Synopsis
Guys spend more time online than watching TV. As a result, we wanted to see how the internet affects...
How footwear shoppers do their research
Footwear shopping: how to play the game?
Gone are the days of simply going to a shoe store. Today, a...
The furniture shopper’s path to purchase
Synopsis
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online,...
Mobile path to purchase: five key findings
Synopsis
In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and...
How social media influences purchasing
Synopsis
How do brands benefit when they interact with consumers on social platforms like Facebook, Google+ or YouTube? Does more...
How 2013 transformed digital marketing?
Synopsis
2013: A year of transformation. Old-school marketing met new technology and redefined traditional models. 20% of organizations incorporated digital...
How to avoid bad site search experience
https://www.youtube.com/watch?time_continue=8&v=cbtf1oyNg-8
Synopsis
What is the roadblock between finding semi-skim milk and milk skim-semi? Check out this video and learn how improving...
Creating an emotional connection with your B2B customers
Synopsis
In today’s crowded and commoditized marketing environment, B2B marketers are becoming more customer-centric and ramping up their branding efforts....