Why CMOs need to look at search

Synopsis Most CMOs know search is an integral part of any media plan in today’s digital world, but its power...

Young males’ digital path to purchase

Synopsis Guys spend more time online than watching TV. As a result, we wanted to see how the internet affects...
footwear

How footwear shoppers do their research

Footwear shopping: how to play the game? Gone are the days of simply going to a shoe store. Today, a...

The furniture shopper’s path to purchase

Synopsis Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online,...

Mobile path to purchase: five key findings

Synopsis In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and...

How social media influences purchasing

Synopsis How do brands benefit when they interact with consumers on social platforms like Facebook, Google+ or YouTube? Does more...

How 2013 transformed digital marketing?

Synopsis 2013: A year of transformation. Old-school marketing met new technology and redefined traditional models. 20% of organizations incorporated digital...

How to avoid bad site search experience

https://www.youtube.com/watch?time_continue=8&v=cbtf1oyNg-8 Synopsis What is the roadblock between finding semi-skim milk and milk skim-semi? Check out this video and learn how improving...

Creating an emotional connection with your B2B customers

Synopsis In today’s crowded and commoditized marketing environment, B2B marketers are becoming more customer-centric and ramping up their branding efforts....

Improve advertisement relevance with location

Synopsis People have come to expect a certain amount of contextual relevance with regard to search. In fact, new research...