Footwear shopping: how to play the game?
Gone are the days of simply going to a shoe store. Today, a full 20% of shoe sales are online. This study takes a close look at how these shoppers decide what to buy and reveals that 43% of them use search throughout the purchase process. Not only that, but footwear shoppers search in many different ways. To reach these potential customers, marketers need to diversify their keyword portfolios.
Digital is important
From our team’s observations, close to 37% of shoe shoppers conduct their research online before making a purchase. It is pivotal to ensure digital is part of your media mix.
Each consumer is unique
Studies from research indicates that footwear shoppers search in many ways: Diversify your keyword portfolio to increase sales and acquire new customers online.
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