Why CMOs need to look at search

Synopsis Most CMOs know search is an integral part of any media plan in today’s digital world, but its power...

Young males’ digital path to purchase

Synopsis Guys spend more time online than watching TV. As a result, we wanted to see how the internet affects...

The furniture shopper’s path to purchase

Synopsis Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online,...

Mobile path to purchase: five key findings

Synopsis In our constantly connected world, consumers rely on smartphones more than ever to help them shop for products and...

How 2013 transformed digital marketing?

Synopsis 2013: A year of transformation. Old-school marketing met new technology and redefined traditional models. 20% of organizations incorporated digital...

The zero moment of truth

Synopsis The Zero Moment of Truth (ZMOT) is a paradigm that revolves around acknowledging that multi-channel shopping is here to...

How patients use search to find hospitals

Synopsis We know that people use the internet to research all kinds of products and services. In this study, we...

Building identity loyalty through social media

Synopsis All brands want loyal customers but building that community can be challenging. Forward-looking companies can achieve this marketing nirvana...

Google reveals how their search works

Synopsis Search. It happens billions of times a day in the blink of an eye. Ask a question, get an...