What is Google Analytics?
Google Analytics is a data collecting and analyzing tool giving businesses a better understanding of the role that their online platforms play related to their business goals. By putting several tracking codes into the HTML of your website, Google Analytics can record the activities of your visitors on the site and collect their attributes. At Kasatria, we provide you with a strategic and customized implementation plan, so that, you can have a deeper understanding of your customers and analyze business data in just one place.
Why Is Google Analytics Important to Your Business?
Have an overall view of your audiences
With Google Analytics, you’re able to have an in-depth understanding of your customers. You can use the information to develop practical actions plan, enhance user experiences and maximize profits.
Optimize marketing efforts
Google Analytics allows you to evaluate how effective your websites and applications are working for online users. By viewing detailed reports of how people are interacting with your platforms, you can now optimize your products, content or marketing tactics.
Get exclusive insight from Google
Which product is highly converting? Which type of content is getting the most attention? It’s time to discover useful insights from collected data, by using Google’s exclusive machine learning capabilities.
Turn insights into profits
Google Analytics is designed to work together with Google’s advertising and publisher products such as Display & Video 360, Google Ads, AdSense, AdMob, and Ad Manager. You can use your new insight to approach the right consumers and gain profits.
Explore the simplest way to work with data
Providing an intuitive interface and shareable reports, Google Analytics is one of the most powerful tools which can do high-level data processing in the shortest time as possible. Google Analytics ensures that all data interpreting across your websites and applications are secured and accurate. And you have the total control over these processes.